about our story:

Sweetly Dorm was born out of Lynne W. Gassant's passion for creativity and her desire to make a difference in the lives of first-generation college students. As a first-gen herself and a student who lived on campus, Lynne understands the excitement and challenges that come with living in a college dorm. Lynne graduated from Florida Atlantic University with a bachelor's degree in public management and a master's in human resources. She worked in corporate HR for over 15 years and spent a decade in the nonprofit education sector.

Her journey began as a hobby, encouraged by her husband, and quickly evolved into an adventure driven by her entrepreneurial spirit and dedication to serving others. With a background in nonprofit education and corporate business HR, Lynne combines her expertise with her love for tech and décor to create platforms that enhance the whole student experience. Beyond Sweetly Dorm, Lynne is the founder of Scholar Career Coaching, a nonprofit organization dedicated to preparing high school first-generation students and English Language Learners for college and the workforce since 2012. As a proud member of Sigma Gamma Rho Sorority and a former contestant in the Mrs. Florida United States Pageant, Lynne brings her passion for community and service to everything she does. She resides in Florida with her husband and their two children.

Connect with Lynne

our why:

Lynne's journey as a first-generation college student fuels Sweetly Dorm's mission to support students in expressing themselves creatively as they transition into adulthood. She deeply understands the significance of crafting a personalized and comfortable dorm space. Her goal is to ease this transition for students and their families, ensuring that each student can create a true home away from home.

our brand and mission:

Sweetly Dorm is a privately women-owned brand and small retailer specializing in dorm décor, room essentials, college accessories, sleepwear, and activewear. Originally launched as Sweetly Rose, we have rebranded and expanded our collections to meet the evolving needs of first-generation college students. Our mission is to focus on student success by providing a fun, affordable, and exciting shopping experience tailored to each student’s personal needs.

our approach:

From cozy bedding sets to trendy desk organizers, Sweetly Dorm offers a carefully curated selection of products designed to make the transition to college life more enjoyable and affordable for every student. Our dedication to student success drives every aspect of our work, from product selection to exceptional customer service, ensuring that students feel supported and empowered as they embark on this new chapter of their lives. Sweetly Dorm collaborates with colleges, universities, foundations, and companies to alleviate the financial burden on students, making the college transition a little sweeter with Sweetly Dorm.