about our story:

Sweetly Dorm was born out of Lynne W. Gassant's passion for creativity and her desire to make a difference in the lives of first-generation college students. As a first-gen herself and a student who lived on campus, Lynne understands the excitement and challenges that come with living in a college dorm. Her journey began as a hobby, encouraged by her husband, and quickly evolved into an adventure driven by her entrepreneurial spirit and dedication to serving others. With a background in public management, nonprofit education, and corporate business HR, Lynne combines her expertise with her love for technology and décor to create platforms that enhance the whole student experience. Her commitment to empowering students extends beyond Sweetly Dorm. She is also the founder of Scholar Career Coaching, a nonprofit organization dedicated to preparing high school First-Generation students and English Language Learners for college and the workforce since 2012. As a proud member of Sigma Gamma Rho Sorority and a former contestant in the Mrs. Florida United States Pageant, Lynne brings her passion for community and service to everything she does. She resides in Florida with her husband and their two children.

Connect with Lynne

our why:

Lynne's personal experience as a first-generation college student drives Sweetly Dorm's mission to help students express themselves creatively as they transition into adulthood. She understands the importance of creating a comfortable and personalized space in the dorm room, and she aims to make this transition easier for students and their families.

our brand & mission:

Sweetly Dorm is a privately women-owned brand and a retailer specializing in dorm décor, room essentials, and college accessories. Originally launched as Sweetly Rose, we have since rebranded and expanded our collections to meet the evolving needs of college students. Our mission is centered on student success, excellence, and a commitment to providing a fun, affordable, and exciting shopping experience for students tailored to their needs.

our approach:

From cozy bedding sets to trendy desk organizers, Sweetly Dorm offers a carefully curated selection of products to make the transition to college life more enjoyable and affordable for every student. Our commitment to student success drives everything we do, from product selection to customer service, ensuring that students feel supported and empowered as they embark on this new chapter of their lives.

meet our dynamic interns

Sophi Fuguet, Intern

Graphic Designer, Creative Ambassador

Shannon Burgess, Intern

E-commerce Operations

Sherley Gu.

Public Relations